5 Reasons to Hire a Blog Writer for Your Business

Shoulda, woulda, coulda.

Could things have been different? We all know that's the real niggling question behind that phrase.

It’s also the thought that hits when you’re staring at a blank Google Doc with “BLOG???” written at the top.

Because for something that sounds simple — write a helpful post, press publish — blog writing has a way of spiralling.

And that’s the point where those sneaky what-ifs kick in:

Should you outsource this?

Would it be easier if someone else handled it?

Could it mean a better blog for my business?

These questions aren’t just passing thoughts. They’re signals. Signs you’re ready to try a different approach.

So let’s walk through five reasons why outsourcing your blog writing might just be the move that changes everything.

Reason 1: You get a different perspective.

When you bring in a blog writer, you’re inviting someone to look at your business from the outside, and that fresh perspective can help spot opportunities that might be sitting in your blind spot. 

Blog writers are trained to turn information into useful content, and to connect what your business does with what your customers need to know next. Essentially, we always like to think in blog topics!

So this means we might jump into your site, have a look around, and be messaging you with ideas like:

• You’ve got a product that should be selling in spades but doesn’t have much visibility. Let’s do a blog post putting it firmly in the spotlight, highlighting its best features and showing it off. 

• Your customer service team often gets asked about how to choose between X and Y products. Let’s do a blog post comparing the two, with helpful information and guidance. 

• Part of your brand story is your love of giving back to your community. Let’s do a blog post raising awareness for an important issue. 

  
  

Plus, knowing what to post can be such a roadblock when DIYing your blog, and this automatically lifts the barrier. There's no what should I post? It's all here are ideas after ideas.

Reason 2: You save time.

Something that tends to get overlooked is just how long it takes to write a blog post. 

Once you factor in planning, researching, writing, editing, formatting, sourcing images, linking products, checking SEO, and uploading it to your site, you’re looking at multiple hours. 

Of course you could whizz something off quickly. Or ask ChatGPT to write you 800 words on a topic and paste it straight into your blog. But if it’s just surface-level content that reads like it came from anywhere, it’s not doing much for your business. Why would someone read it on your blog when they could find the same thing somewhere else?

This is where that perspective from point 1 comes in again. A blog writer helps you spot better ideas — things that feel relevant, timely, specific to your store. 

But a good idea still needs shaping into a good blog post. 

And that kind of post doesn’t come from a template. It comes from sitting with the idea, asking the right questions, shaping the structure, and writing it with care. So when you work with a blog writer, that’s what you’re making space for, and taking it off your own plate.

You no longer have to dedicate hours of your time to writing. Instead, you get to work with someone who is more than happy to spend the time, leaving you free to place your own skills elsewhere.

Reason 3: It gives you access to skills you may not have in-house.

If someone needed to operate a forklift in your warehouse, you’d hire a forklift operator. 

If you needed new product photos, you’d bring in a photographer. 

So when you need blog content — something that’s planned, written, and ready to publish — why not treat it with the same mindset?

Blog writing isn’t just about being able to string a few well-meaning sentences together. It’s about knowing how to take an idea, shape it into something clear and useful, and connect it back to your products and customers. It’s part writing, part planning, part content strategy — and doing it well takes skill.

When you hire a blog writer, you’re getting someone who already knows how this works. Someone who does this every week. Someone who knows what a good blog post looks like, and how to get it there.

You get the best person in place so you get the best result.

And because you’re hiring freelance, it’s not all-or-nothing. You don’t have to create a full-time job or try to stretch one of your current team member's schedule out. You get the skills, the expertise, the brain power, but in a way that’s much more flexible.

Reason 4: You get consistency, with breathing room for yourself.

DIY blog writing always depends on how much time and energy you’ve got that week.

Some weeks, you might carve out a full afternoon and really shape the post the way you want. Other weeks, it’s a rush; squeezed in between meetings, dinner, and everything else.

That’s completely normal. It’s also why so many blogs end up feeling a bit uneven over time — some posts shine, others just get ticked off the list.

When you work with a blog writer on an ongoing basis, you even that out. Every post gets the same attention, the same level of care, the same rhythm and tone; no matter what your own week looks like.

You get a blog that feels like your brand on a good day, every time.

And you don’t have to be the one making it happen. Even better!

Reason 5: It helps your content grow with your business.

If you bring in a blog writer, you not only get everything we’ve already mentioned, but you’re steadying yourself for the ride ahead. You’re planning ahead. 

The whole point of a blog is to help your business grow, so it makes sense to build it in a way that can grow with you.

At the beginning, DIY might feel manageable. You’ve got ideas, you know your products inside out, and the writing somehow gets squeezed in around everything else. But if the business is growing — properly growing — there’s going to be a point where that’s no longer realistic.

Suddenly, there’s too much going on. You’re launching new products, juggling team meetings, planning for the next season. You still want the blog to keep going, but there’s no time to plan, no time to write, and no clear process for handing it off. That’s when things start slipping.

Having a blog writer already onboard means you’re not suddenly scrambling to match what you need. They already know what’s what. They’ve been helping you build this blog up. It matters to them too. 

Ultimately, you’ve got a blog that grows with you. Posts you can link to, reshare, reuse. Content that helps your team answer questions, support launches, and show up online with confidence. And it just keeps building.

So, should you outsource your blog writing?

If the blog’s always on your to-do list but never quite gets your best attention, handing it off could be the simplest shift that changes everything.

You stay focused on running the business, while a blog writer keeps the content side ticking: fresh ideas, consistent posts, hours back in your week, and a strategy that actually sticks.

Keen to close the “BLOG???” tab, pour a coffee, and pass the keyboard over? I’d love to help.

See how my monthly blog writing support can slot into your business.

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