Content Audits | Jennifer Johnson Cop

Website Content Audit Services for Businesses

Let's find out what your website content can really do.

Sometimes your website simply needs a fresh pair of eyes. A content audit gives you a clear picture of what's working, what could work better, and exactly where to focus your time, effort, and budget next.

What is a Content Audit?

A website content audit is a detailed review of the words and structure on your site, with one main aim: to help your content support the growth you want.

For a product-based business, that means looking at how every key part of your website is working together to:

Help new visitors understand you quickly
Make it easy for people to find the right products
Support confident buying decisions
Encourage customers to come back

So instead of randomly rewriting product descriptions at 10pm or adding more banners to the homepage, an audit gives you a clear, strategic view of what is working, what is getting in the way, and where your biggest opportunities are.

What gets the spotlight in your audit?

Your homepage

How easy does it make to shop with you from the get-go?

Your About page

Is it up-to-date and tells a story only your business could tell?

Your FAQs

Are you providing solutions and making people feel looked after?

Your tone + brand voice

Are we a Chatty Cathy one page then a Debbie Downer the next?

Your structure + flow

Do you send customers round the houses before they can buy anything?

Any content gaps

What are your competitors doing that you should be doing too?

Plus, you’ll get a spot check on:

Your products - are they giving customers the information they need to convert? Are they doing the job of answering questions, reducing doubt, and selling?

Your collections - do they help people navigate and shop easily? Are you making it easy for someone to understand what they're looking at? Is there a clear intro or any helpful text at all?

When your website's ready for a fresh look

You've had your store live for a while and want to check in on how it's performing

You're planning a refresh and want to know what's worth keeping and what could be swapped

You're working with a smaller budget and want to DIY your copy, but start from a strong foundation

You want to feel confident that your website reflects the quality of what you're selling

You're getting mixed feedback or slow conversions and want to see where the content gaps might be

tBD

tbd

And why hire me to run your website content audit?

Something I always tell my clients is that I’ve been there on the front line, picking and packing orders, managing operations, and chatting with customers in real-time. My warehousing background and general e-commerce experience puts me in a unique position to provide you with insights that make a real difference to you and your team.

I know you’re not just looking for better product descriptions.

You (and your warehouse manager!) are longing for less returned parcels to turn up on a daily basis.

I know you’re not just wanting a more consistent brand voice.

You (and your customer service advisors!) need to feel confident that you’re always being represented the same way across your site.

And best of all, I’m a self-confessed online shopper lover. So I know exactly what I want to see when I’m buying online.

All of which leads me to audit your website content through three very specific lenses...

Jennifer Johnson, NZ Copywriter, wearing green jumper and black shirt sitting in front of laptop with window in background

Sales

I look at things like message hierarchy, product benefit clarity, objections, calls to action, and how your content supports key journeys such as first purchase, gift buying, or subscription signups.

Essentially, how is your content supporting, and working towards increasing, your sales?

Systems

I check where your content might be causing extra customer service questions, where information is repeated or missing, and how your products and collections are organised. The operations of your content, if you will.

My goal is to help you create a content setup that future you, and your team, can work with easily.

Strategy

I look at how your positioning, pricing, audience, and goals are reflected in your homepage, product pages, key information pages, and any supporting content.

This shows you where your site is aligned with your direction and where it is sending mixed signals.

Ready to improve your content?

Get tailored, thoughtful content advice from someone who knows e-commerce inside out.

You’ll walk away with a clear, actionable plan,

and a website that supports your business growth.

Keen to get an audit booked? Pop your details in the form, and I'll get back to you asap.