Website Copywriter for E-Commerce Brands

Good website content makes everything easier

Helpful words in the right places can do a lot. From your homepage to help desk, I’ll help you keep your content cohesive, useful, and always up to date.

Jennifer Johnson, Blog Writer, wearing green sweater and black shirt with window background

What does a website copywriter do?

Your website does the job of your store. It’s where customers browse, buy, compare, and come back for more. Every word, from your About page to your error messages, shapes how they move through it.

And your site’s always evolving. Pages change. Products launch. Campaigns roll out. Customers still expect everything to make sense.

I write the kind of content that keeps things running smoothly — collection pages, landing pages, FAQs, policy copy, buttons, banners, confirmation messages, and more.

With a copywriter on hand, you can keep everything up to date without it sitting on your plate. It fits alongside your product descriptions, blog posts, email newsletters, and works as one joined-up experience.

Every part supports the next, helping your store grow, convert, and bring people through the door.

Working with Jenny was a transformative experience for our e-commerce business.

Her ability to craft clear, structured, and engaging content brought a new level of cohesion to our website, from product descriptions to blog posts.

Jenny's approach is thoughtful and strategic, ensuring that every piece of content resonates with our audience and reflects our brand's voice. Her professionalism and attention to detail made the collaboration seamless and enjoyable.

We now feel more confident in our website's messaging and have seen a positive impact on customer engagement.

- Matthew Holland, Managing Director

Support that fits around your store

So, how can we work together?

If you bring me on board as your website copywriter, I offer two easy options:

1

Book in a one-off project

Need help with a specific page or update?

Common examples:

A new About page
FAQ rewrite
Landing page for a promo or new collection

I’ll quote you a flat fee and take care of it.

2

Set up a weekly or monthly retainer*

Perfect for teams with a running list of updates or ongoing needs.

You’ll book a set number of hours per week (or month), and I’ll chip away at your list.

Great for:

Adding helpful context to Collection or Category pages
Polishing up UX microcopy like error messages or CTAs
Keeping landing pages on-brand and on-track
Making sure your policies are readable and reassuring
Helping with content for onboarding flows, confirmation pages, and more

*From NZ$60 per hour

See What’s Possible with Better Content

Whether it’s a one-off project or ongoing updates, I’d love to help support your team.

We’ll make your content more helpful, your store more cohesive, and your job a little easier.

Keen to have a friendly, no-obligation chat? Pop your details in the form, and I'll get back to you asap.