NEED A NZ COPYWRITER ON YOUR TEAM? LET'S GET THE BALL ROLLING.
Product Copywriter for E-Commerce Brands
Make Every Product Feel Like the Right Choice
Support your shoppers at that final moment of decision with clear, consistent product copy. It’s a simple way to improve conversions, reduce support queries, and feel prouder of your product pages.
Connect the dots from product interest to action
When someone lands on your product page, they’re already interested.
And often, it’s the words that tip them one way or the other.
Great product copy does what a good retail assistant would: it answers questions, offers the right detail, and gives people the confidence to buy.
That kind of clarity means:
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You’ll stop relying on placeholder copy you know isn’t helping
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You'll get cohesive and consistent descriptions across your products
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You’ll feel proud of your store and confident sending customers there
So it all adds up to a better shopping experience, start to finish.
“Jen was recommended to us to rewrite the copy for over 350 of our footwear and clothing products.
The process was easy, the communication was excellent, and we were really pleased with the results.
We’ve continued working with Jen ever since."
How Can We Work Together
There are a couple of ways we can approach your product descriptions — depending on how many you need done and how you'd like to work together.
1
Hourly Retainer*
Ideal if you’ve got a range of product types (e.g. detailed technical jackets to simpler items like socks) and want to work through things in batches.
You’ll book me on a rolling hourly basis, and I’ll work through your products as needed, prioritising what matters most.
This is especially useful if you:
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Want to improve your bestsellers or underperformers
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Are gradually overhauling a large collection
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Need a mix of in-depth and shorter descriptions
* From NZ$60 per hour
2
Fixed Project Fee
If you have a clear list of products you want done, I can quote you a set fee for the batch — simple and easy to plan for.
This option works well for:
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Launching a new collection
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Updating a specific category
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Giving a handful of products the attention they deserve
Ongoing Product Support
I also offer ongoing help for seasonal launches, sales campaigns, and content refreshes — anytime you feel a product could be doing more.
This could look like:
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Fresh descriptions ahead of a key promo
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Seasonal updates (e.g. winter gear, gifting ranges)
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Rewriting slow-movers to help them connect better
If your team’s stretched or you just want someone to consistently take care of your descriptions, I can help.
A few fantastic brands I’ve been a product copywriter for
Ready to improve your product pages?
Clear, consistent copy that supports your customers, showcases your products, and saves your team time.
If that sounds like what you need, I’d love to help.
Keen to have a chat? Pop your details in the form, and I'll get back to you asap.