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Copywriting Portfolio

Keen to see how it all comes together? 

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Here’s a peek at some of the copywriting projects I’ve worked on — from product descriptions and blog content to full website rewrites.

E-commerce Copywriting Portfolio Examples

Row of hairdressing accessories such as scissors and comb

Blog Post

Vivo: A Runway to Remember

A recap of Vivo’s 2024 Live event, written to capture the energy and community feel of the day.

 

I worked with the team to shape a story that celebrated their stylists, guests, and creative culture.

Take a look →
Living room area with armchair, sofa, coffee table, and glass doors

Website Copywriting

InSoul Living

I worked with InSoul Living during their rebrand to write key pages across the site.


That included their new Home and About pages, plus collection copy — shaped to reflect the tone of the brand: slower, softer, and more intentional.

Take a look →
Skincare Serum Bottle

Blog Post

Vivo Welcomes Dermalogica

A blog post introducing Dermalogica skincare, covering the brand's story and featuring popular products now available at Vivo.

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Part of supporting product launches with blog content - helping customers discover what's new while driving sales.

Take a look →
Bamford Edge in the Peak District in the UK

Blog Post

Top 10 Peak District Walks

A guide to some of the best-loved walks in the Peak District — written for the brand's outdoor-loving customers planning a day out.

 

Part of a location-based blog series, focused on practical outdoor content.

Take a look →
Person using bottle to apply lotion to hands

Blog Post

Aspa-Fernblock® Launch

Written to support the launch of Heliocare’s new technology, this blog post gave customers a clear, confident overview of the science.

 

Part of a wider push to position the brand as expert-led and easy to trust.

Take a look →
Countryside fields and farmland

Product Description

Hoggs of Fife Callum Short Sleeve Tattersall Shirt

This product description is one of many written as part of the brand's long-term content refresh.

 

The focus: aligning tone across categories, strengthening keyword use, and highlighting each product within their cohesive brand story.

Take a look →

What It's Like to Work Together

Copywriter using pen to write on paper

"Jen handled everything from the topic, strategy, structure, outline and execution. Not only is she knowledgeable in on-page SEO and what keywords to target, but she also made my words sound like me. I can highly recommend Jen to any business owner who has been putting off writing their blog and needs an expert to step in."

Sarah Marriott Copywriter

Strategic Content Projects
for Businesses

Jennifer Johnson, Copywriter, wearing black shirt and holding pen and paper sat on armchair

Keen to Keep Reading?

When I’m not writing for clients, I’m usually writing about writing! 

Over on my Blog, you’ll find practical insights on content strategy, copywriting, and the ways e-commerce teams can keep their websites clear, consistent, and effective.

Got your
own project in mind?

Pop your details in — I’ll be in touch soon to chat next steps.

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