Writer wearing striped shirt using pen to write in an open notebook on a white desk

A Life Built on Books, Travel, and Typing

Hi, I’m Jennifer — or Jen, or Jenny. I’m a book-obsessed, beach-walker, tea-drinker, musical-lover, and freelance copywriter based in Auckland.

I help e-commerce brands across NZ and beyond create content they’re proud to have on their website. Content that reflects what they do, supports their goals, and makes running their store feel that bit easier.

Here’s a little look at how I got here: from childhood stories typed on the family computer to hundreds of product descriptions, homepages, blogs, and brand stories written for brilliant businesses around the world.

A Writer Before Anything Else

When I was younger, I used to write story after story.

Typed out on the family computer in the living room, with fancy Word Art titles and characters named after everyone in my class. Then printed off, hole-punched, and proudly tucked into a folder called (very originally) Jenny’s Anthology.

I was also a regular at my local library — so regular they joked I was single-handedly keeping them in business. I devoured books like there was no tomorrow.

Through reading and writing, I discovered new ways to make sense of the world. How words could make people laugh, understand each other, feel something.

I didn’t always know what kind of writer I’d be. I just knew I was one.

Jennifer Johnson, Auckland Copywriter, wearing green shirt and grey pants against an ocean view

Taking The Scenic Route

But, of course, every story has its conflict.

And mine was trying to move forward in the world where I wasn’t ever sure I could “make it” as a writer. There was so much I wanted to do too: travel, study, fall in love with places and people and ideas.

So I tried it all, and I loved it all.

I worked for years in a cafe, where I had regular customers who we knew by their coffee order. I worked in a private investigation firm. I sold merch at concerts for artists like Billie Eilish, The Eagles, and Boyzone. I worked my way up through a warehouse, from assistant to manager.

I travelled and saw the most wonderful places. I took in the view from the top of the Empire State Building, kissed the Blarney Stone, and ate my body weight in Belgian chocolate.

And, along the way, I earned a degree in Social Sciences, where I studied how people think, make decisions, and act on the information they’re given.

Throughout it all, I wrote. Stories. Poems. Streams of consciousness. Essays.

Writing was still there. Still my connection. Still my thread to the world.

How I Found My Way to Copywriting

Eventually, my story reached a turning point.

The customer conversations. The product knowledge. The travel. The research. The psychology. The writing.

All of it pointed me in one direction.

So I started my business as a freelance copywriter, specialising in e-commerce and content — and suddenly, it all made sense.

I’d seen first-hand how online stores operate: the pace, the customer questions, the day-to-day realities behind the screen, and now I was using that knowledge to help businesses strengthen the part customers do see: their words.

Bringing Your Store to Life Online

Because that’s what great content really does; it brings your store to life on the screen.

I’ve seen how many businesses have made the shift online over the past few years, figuring out how to recreate that in-store experience in a digital space.

And content plays a huge role in that.

Your product descriptions become your best salesperson — the one who knows the stock inside out and can explain exactly how it feels, fits, or works.
Your About page becomes the music you play in the shop — it sets the tone, shows your personality, and makes people feel something. (And since it’s not MySpace, you can’t have Blink 182 blaring out — your words do that job instead.)
Your blog is your window display. Your in-store catalogue. Your helpful, knowledgeable assistant, offering tips, insight, and a reason to shop again.

I’ve worked with all kinds of online stores — from outdoor clothing to sunscreen, homewares to skincare — and each one has its own style, its own voice, its own customer base.

That’s what makes it so rewarding.

Jennifer Johnson, Auckland Copywriter, wearing blue shirt and pants standing against a cream and black background

The Story So Far…

So from the hole-punched anthologies of primary school to the hundreds of product descriptions, homepages, and blog posts I write today, writing has always been the through line.

I didn’t follow a straight path, but somehow each part of it — the travel, the customer service, the study, the warehouse days — brought me closer to this.

To doing work that feels meaningful. To helping small businesses tell their story, connect with their customers, and feel proud of what they’re sharing online.

Most days, it still feels like the story’s just beginning.

And I’d love for your business to be part of it.

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