Website Content Audits for Online Stores

Turn “Pretty Good” into “Absolutely Brilliant.”

Get a pair of expert eyes on your website content — with practical, product-aware, strategic feedback designed for growing online stores.

Jennifer Johnson, Blog Writer, wearing green sweater and black shirt with window background

Not sure if your content’s doing its job? Let’s find out.

Your store is up and running, probably looking great visually. But one thing keeps niggling at you — you’re not sure if the content’s helping people buy, or holding them back.

A content audit gives you a second opinion on your site and a practical plan to improve it.

You’ll get specific, page-by-page feedback on what’s working, what needs adjusting, and what might be missing. All strategically focused on helping your content support your products and guide more people to checkout.

It’s a smart first step if:

You’ve had your store live for a while and want to check in on how it’s performing
You’re planning a refresh and want to know what’s worth keeping and what could be swapped
You’re working with a smaller budget and want to DIY your copy, but start from a strong foundation
You’re getting mixed feedback or slow conversions and want to see where the content gaps might be

What Will I Check For
in Your Content Audit?

I’ve worked in e-commerce from the ground up: picking and packing orders, handling customer emails, managing a warehouse, and now writing copy with clarity and care.

That means I understand how much content matters when someone’s deciding whether to trust your brand, browse a collection, and, importantly, click “Checkout.”

This audit gives you focused, thoughtful recommendations from someone who’s in it with you — not just scanning for typos, but thinking about how your content supports your products, your people, and your business.

So, here’s what I’ll be looking at:

First Impressions

Does the first scroll clearly guide people into shopping decisions? Are your products and categories front and centre, with purpose?

About Page

Is it helping build trust and connection, or just filling space? Does it feel real and relevant to your customer?

FAQs / Help pages

Are you answering real customer questions in a clear, conversational way? Are you providing solutions to any potential objections?

Structure + Flow

Are headings useful or vague? Are you guiding the customer to keep clicking, or are there dead ends? Does the navigation support easy shopping decisions?

Product Descriptions (Spot Checks)

Are you explaining fit, feel, and context? Are they doing the job of answering questions, reducing doubt, and selling?

Collection Pages (Spot Checks)

Are you making it easy for someone to understand what they’re looking at? Is there a clear intro or any helpful text at all?

Voice + Tone

Is the tone consistent across pages? Does it sound like a brand with personality, or stitched together from suppliers, templates, and guesses?

Content Gaps

What’s missing that could help someone move from interested to ready to buy?

Jenny is calm, thoughtful, and incredibly easy to work with. No fluff, no drama, just spot-on words that do their job.

She helped us tell our story in a way that feels natural, but also sharp enough to cut through.

Honestly, I wish we’d found her sooner.

- Matthew Holland, Managing Director

And How Does It All Work?

Step 1

Saying Hello

Pop me a message with what you’re thinking — even if it’s just “I think we need help with our site.”

I’ll let you know if I’m the right person to help, and, if so, we'll get a date in the diary to have a chat.

Step 3

Audit in Progress

This is where I’m in my element — at my desk with a cup of tea, doing the groundwork, and going through your site with expert eyes.

Meanwhile, you’re doing all the things you do best, knowing your content is in good hands.

Step 2

Chatting and Planning

We’ll have a relaxed conversation over email or Zoom to talk through your site and goals.

Then I’ll send over a clear proposal with everything outlined — timing, pricing, and what’s included in your audit.

Step 4

Reviewing and Wrapping Up

Your copy audit will pop up in your inbox, complete with:

A detailed PDF with page-by-page feedback
A prioritised action list — what to fix first, what’s working well, and where there’s opportunity

You'll also have the chance to book in a follow-up 30-minute call with me, to talk through my feedback and ask any questions.

Person wearing blue shirt to write in a notebook on a wooden desk

So, How Much Does it Cost?

Audits start from NZ$650, but the price depends on how big your store is and how much content there is to review.

Some businesses have a few key collections. Others have dozens of pages, hundreds of products, or content tucked into all sorts of places. Once I’ve had a look at your site and we’ve had a quick chat, I’ll send through a clear quote based on what you actually need.

Just want a second opinion on one page — like your homepage or About page? I offer one-page copy audits too.

Ready to improve your content?

Get tailored, thoughtful content advice from someone who knows e-commerce inside out.

You’ll walk away with a clear, actionable plan,

and a website that supports your business growth.

Keen to get an audit booked? Pop your details in the form, and I'll get back to you asap.